partner entry budget
PARTNERSHIP CONCEPT · PRE-MVP · 2026
DOM1ecosystem for comfortable living
A partnership gateway to the home ecosystem market: one digital address for choosing, improving and caring for a home.
to the next decision
first launch territory
A disciplined, evidence-based partnership framework.
ASSETS AT ENTRY
We are not starting from zero.
The partnership starts with a tangible digital foundation, structured materials and a clear market hypothesis.
domain names
customer interviews
financial model
data room
A disciplined, evidence-based partnership framework.
BRAND FOUNDATION
An entry key that cannot be replicated.
dom1.ru is short, category-native and memorable. Together with its domain pool, it creates a protected foundation for one clear home brand.
one digital address for home
dom-1.ru
дом1.рф
.pro
.net
.info
Domain names remain original and are not translated.
MARKET CONTEXT
The home market is large. The customer journey is fragmented.
Housing, renovation, furnishing and home services are recurring needs. The opportunity is to connect a real home project end-to-end.
national market
pilot territory
test horizon
market sizing
A disciplined, evidence-based partnership framework.
THE PROBLEM
One home project, many disconnected decisions.
Customers coordinate property, materials, contractors, furniture, delivery and maintenance across separate channels. The cost is time, uncertainty and a broken project history.
property · plot · project
architecture · materials · contractors
renovation · furniture · light
maintenance · cleaning · service
A disciplined, evidence-based partnership framework.
THE SOLUTION
One digital address for the full life of a home.
DOM1 connects the stages around a single context: the home, its budget, its needs and its trusted offers.
Choose: property, land and planning
Build: architecture, materials and contractors
Furnish: renovation, products and design
Care: service, maintenance and outdoor life
A disciplined, evidence-based partnership framework.
LAUNCH DISCIPLINE
The ecosystem is broad. The first product is deliberately narrow.
The long-term architecture spans eight directions; the MVP opens only two or three categories with proven demand and supply.
Construction
Architecture
Design
Services
A disciplined, evidence-based partnership framework.
FIRST PRODUCT
Manual transactions first. Automation after proof.
The first capital purchases knowledge about real demand, not expensive code. Each completed order teaches the product what to automate next.
Interview: need and willingness to pay
Request: verified offer and terms
Concierge deal: selection and support
Metric: lead, payment, repeat use and review
A disciplined, evidence-based partnership framework.
UNIT ECONOMICS
Simple unit economics before complex scale.
The working model combines transaction commission and partner tools. Assumptions are refined only with paid behaviour.
average transaction
platform commission
revenue per deal
100,000–225,000 RUB monthly range
A disciplined, evidence-based partnership framework.
FINANCIAL SCENARIOS
Three scenarios. No illusion of certainty.
The model shows both downside and upside. Progress is measured by paid demand, retention and acquisition efficiency.
25.944m RUB / year
Base
EBITDA +25.776m RUB
419.328m RUB / year
The base scenario assumes 9.648m RUB per month; taxes, VAT, capital expenditure and working capital are reviewed separately.
PARTNER ENTRY
60m RUB funds 18 months of proof.
This is the cost of building a measured launch: the product, supply acquisition, demand tests and operating capability.
Product & MVP
Supply acquisition
Demand & marketing
Operating team
Average monthly expenditure: 3.3m RUB. Terms, ownership and tranches are a partnership discussion.
ROADMAP
18 months. Four decision gates.
Geography expands only when the pilot proves the model: Moscow → Moscow Region → Central Federal District → Russia.
Discovery: interviews and legal review
Concierge MVP: paid transactions
Product beta: retention and analytics
Scale readiness
A disciplined, evidence-based partnership framework.
RISK CONTROL
Every major risk has a low-cost test and a stop condition.
The project has decision points: continue, narrow, pivot or stop — rather than blind spending.
A/B test and 100+ respondents
Paid pre-order test
Only 2–3 categories
Channel limits
A disciplined, evidence-based partnership framework.
PARTNERSHIP ROLES
One asset. Complementary responsibility.
DOM1 looks for partners who bring the capabilities needed to turn the foundation into an operating ecosystem.
Technical partner
Capital partner
Share structure and responsibilities are defined together after review of the assets, model and operating plan.
NEXT STEP
Do not take the presentation on trust. Test the hypothesis together.
Open the data room, review the asset and agree on the first 90–120-day pilot before any broader decision.
mail@dom1.ru
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